Programmatic Advertising is the automation of buying and selling display of your desktop.
- Mobile Adds
This method helps with the process of targeting consumers.
They are targeted by social media, video campaigns, and mobile app ads.
Programmatic Display Buying is the FUTURE.
“Programmatic is a catchall term that many people are using to categorize everything from behavioral and intent-based targeting to real-time bidding and exchange-based buying of inventory,” – Peter Naylor, former evp at NBCUniversal
Programmatic Display Buying
- Where ad’s are bought
- Where advertisements are bought and sold
- Auction Based: buyer/seller will purchase ad for the price at the given time
- The buyer audience is specific
- Determines the right person for the ad, the right time – due to specific data