Best Use of Keyword Research

keyword-research

Let’s talk about Keyword Research, most usually ask “what is keyword research?” Well an SEO will use keyword research to determine what words are searched in a search engine most. These “keywords” are then have placed bids, rankings, and stats.

The higher amount your keyword is searched the better it is.


What to learn about Keyword Research:

  1. Google is not the only search engine out there!
  2.  Create new and innovative keywords. By using the same keyword it limits users from finding your site. Thus traffic becomes limited.
  3. Use synonyms of the keyword to help traffic fluctuate.
  4.  Know your competitor. By understanding what your competitor’s keywords are will allow you to have an upper hand. Use keywords that they use, but also use words that they aren’t to differentiate the site.
  5. Don’t forget long-tailed keyword!

Short Tail Keywords: is typically one or few words for a keyword search. It leaves the user room for interpretation. It targets a broader audience, thus allowing more people to see your site.  Example: “Pizza” is a short tail keyword, because it is vague and only one word. If the user was searching “Pizza places in Detroit” would be more specific, and more words.

Long Tail Keywords: targets a more specific audience. Having three or more words, with a distinct meaning. This allows users to be more specific in the search engine, and to find exactly what they need. Example: “Car waxing and detailing in Dearborn Michigan” would be  a long tail keyword.

keyword-research-filtering-keywords

Funnel the keywords. First start with short tail keywords, and words that are broad for interpretation. Next get more descriptive with you search words. Example of this funnel:

Taco

Taco Stands

Taco Stands in Detroit Michigan

See as the first keyword is broad for interpretation, it can mean taco recipes, restaurants, images, basically open for interpretation. By searching “Taco” First results that appeared where: Taco Bell, Taco Bell’s twitter handle, Taco on Wikepedia, and Del Taco.

Now I search “Taco Stand” a little more specific. This then leads to the yellow pages and yelp; thus trying indicate where there are taco stands. So a little more specific of a keyword, the more specific your results are.

Lastly I look up “Taco Stands in Detroit Michigan”, now on google maps appear and a list of taco stands/restaurants appear. Yes, this is a very specific keyword, and of course it’s easier to find what the consumer is looking for. But what about a harder example?

Cars

Cars for sale

Gas Efficient Cars for sale

After searching “Cars” the first thing that appears is rental cars, cars.com, and then a wikipedia description of the car. Not as helpful if I’m looking for a car for sale, or to sell. So I want to buy a car so I look up “cars for sale”, these searches show nearby car sales, and notable car sales sites. Then when searching “gas efficient cars for sale”, Chevy, Ford, and Honda all appear. Thus followed by sites that have informative information on what types of vehicles are gas efficient.


keyword-research-seo

SEO Keywords are words/phrases that depict and describe what is on your website. These keywords are what make it possible for people to find your website through search engines.

This is implemented by knowing your consumer. What are people looking for? Is it your product or service? Is it the information you provide? How are they going to find you? The answer is smart strategic keywords. By having strong keywords it is possible to rank over competitors, thus making it easier for consumers to find your website.

 

 

 


Resources: ahrefs , appradar WordStream

Want to learn more check out our other pages:

Student Best Practices in Digital Marketing or Best Methods of Programmatic Display Buying 

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