Offsite SEO is what happens outside of your webpage. Meaning how to build site rankings through other venues. This requires a lot more work than Onsite SEO, and more time. The main Offsite SEO factors would be:
Link Building: Gains referrals and increases web traffic. By back linking – dropping your link onto other sites. Build content to add to other webpages and drop your websites link. Sometimes this is viewed as “spam”, but done correctly it can be avoided.
Accessing an inbound link, this is done by submitting to website directories. Asking a blogger, or director of a site if your link can be displayed on their site. Offer to create a blog post and in return have your link displayed. Not only does this build your link, but it allows for networking with a credible high traffic site.
Social Media Engagement: Networking your site by using social media is also a great way to build the site. Social media can share the link, and build views, credibility, and traffic. Make social media accounts, and display what is on the site. Use videos, images, graphics, as bait to real people in to read your site’s content.
Social media shares, reposts, and likes are signs of popularity increase. This is due to the value of the information. Having an increase in social media outlets allow users to socially engage with your site. It will increase the position in the search engine system, due to the fact that your site is being socially marketed.
Reputation: Building site reputation is done by both link building, social media, and content sharing. Being successful at link-building and networking to reputable sites will adhere that your site is reputable as well. Social media builds ones reputation as well, because it creates buzz between users. The more traffic created to the site the more credibility is gained.
If you want to build a long-term high ranking on a search engine, those are the factors needed to be successful. These methods build authority, your site alone cannot build SEO authority.
Want to learn more check out our page: