Onsite SEO making your webpage compatible with search engines, by using simple words. The words on the website are search engine friendly, meaning that the content is easy to read by the search engines standards. By doing so this will allow for more information and data to be processed by search engines. This results in a greater opportunity of being ranked. This is how Onsite SEO works.
Utilizing Onsite SEO:
- Build website’s content! Make the content comprehendible, if a user cannot interpret the language the search engine won’t beable to depict it either. Information needs to be credible and true. False information can make a webpage unreliable, thus making it less likely to be ranked. Content should be easy to access, hyperlinks, posts, and pages should be displayed thoroughly for users to find. The content posted should be unique, and high quality.
- Titles and descriptions, riding off of content. Building the correct titles one can easily decide and find what a user is searching for. Titles should be eye-popping, not only to grab attention, but to add an aesthetic to the site. The easier the website is to navigate the happier, and more users will view your site. Descriptions are key, because they briefly explain what information is going to be given. Aka the meta description- which is a brief explanation of what the post/page is about. When determining the meta description make sure the keyword is placed in it! Whether it’s a product, service, or information; the description will interpret what is on the site.
- URL structure, provides an easy way of finding keywords and sites. The domain name shows credibility, and relevancy. It can make or break if a user goes to your site or not. Focus on the URL slug as well! After a post/page the url shares the focus keyword
in the slug. This makes it easier for the search engine to depict what your site is displaying.
- Update, analyze, and refocus! If your building your site updates are taken seriously. Take data and user views, purchases, and sales and analyze. Ask “Is are site easy to access? Are we using correct keywords? Is it SEO friendly?” After take action! Change language, change titles/description, change URLS, and analyze data. Refocus your mission, determine what methods to keep or ditch.
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