Top Methods of Display Advertising

Display Advertising

Display Advertising Methods

Websites & Blogs: Websites and blogs are the most generic way of using display advertising. It is a must have to generate your website. The website allows users to find the information necessary to access your site. Having a website is the central hub for accessing information about your product, service, or information.

Social Media: Social media outlets are constantly looking for ways to increase their advertising revenues. Some outlets such as “Facebook” allow one to advertise by demographic. Age, location, or interests, based who your ad is targeting.

Display Ads: Pictures, images, graphics, toggles, and mainly banners.  They are small boxes with the display of the ad of, that make it easy for the user to click on to achieve the product/service. They are the predominant force when it comes to display advertising. Banners are easy to measure the cost of how much it will cost v.s. how much they will make.

Pay-Per-Click: Is pretty much getting high volumes of traffic in the smallest amount of time. Where one pays for a listing in a search engine, so that way it is seen first my consumers.  This is all for a set price however. The search engine is paid every time a user clicks on the ad, hence pay per click. It may seem the most reliable form of immediate views, but it can be costly and dangerous.

SEO: Utilizes all of the up above methods of display advertising, except more. SEO integrates link building, along with quality content, easy accessibility, and page rankings. How many pages do you scroll through google? Do you even leave the first page? Most people would say no. Nine times out of ten the best answer, or the one your looking for is found on the first page. That is the job of an SEO its the organic result of being ranked on the first page. More users/consumers are bound to draw traffic to your site if it’s first. The SEO’s job is to make sure that your page is ranked, by creating back links, adding images/display, and videos to your site to share with other forms of sharing and communicating.

 


Resources: Business2community , Portent .

Want to learn more check out our page:

Student Best Practices in Digital Marketing or Best Methods of Programmatic Display Buying 

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